All posts by Ashok Kumar Sharma

About Ashok Kumar Sharma

5 National, 3 State Awards. PR, MarCom, Lobby, & Content. Expert.Faculty.29 Best Sellers. Chairman prsilucknow.in.Chief Strategist digitalcafe.in

Restoring Academic Brands Using PR

Academic Brand PR

The academic world all over the globe has started exploiting newer PR strategies to harvest incredibly astonishing dividends.

Earlier academicians used old press release based communication models which are rapidly being obsolete. Even established academic institutions have started creating very different management-PR synergies that suit their immediate admissions, placements and the other requirements.

Continue reading Restoring Academic Brands Using PR

Future Kumbh Melas in India

Incredibly Massive Event

The “world’s largest congregation of religious pilgrims”, Kumbh Mela is such an incredible event, which should be seen to believe to watch millions of devotees taking a holy dip in the sacred water, traditionally believed to be astrologically charged with certain divine properties that has a potential to remove even karmic bad effects of the past lives. The Hindus believe that taking three holy dips at any Kumbh Mela may wash away all their sins and may free them from the cycle of rebirth and death.
The pilgrims get once in a lifetime chance to bathe in the spirit of holiness, auspiciousness and salvation. Continue reading Future Kumbh Melas in India

Encircled by the curse of the serpent

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It happens sometimes. With many people. Without any seeming reason, your ventures keep failing, you fall ill and are enveloped in gloom. No matter what you try, whichever way you go and however long you keep struggling, the miseries continue and all efforts remain fruitless. Consult your astrologer. You may have the deadly Kaalsarpa Yoga. Its malefic effects will make even a person with a high degree of Raj yoga and whose planets are placed in exalted positions suffer endlessly. Despite excellent shadbala, avasthas, degrees and ashtakvargas, they may face unexpected doom. Continue reading Encircled by the curse of the serpent

Full spectrum resonance

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For centuries it’s been believed that colours affect our health, body parts, mental harmony and even our emotions. Colours are vibrating electromagnetic energy. Everything in nature as well as all organs in our body have some vibrant colour or the other. Even modern scientists and medical experts have come around to the view that our body has specific energy fields (chakras). These emit different colours depending on our health. Continue reading Full spectrum resonance

Through a crystal clearly

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The ancient Greeks used them. So did the Hindu mystics. The famous English magicians John Dee, Edward Kelley and the notorious Alistair Crowley owned these esoteric objects, some of which are on display at the British Museum. Crystal gazing is the best known form of scrying through which images that appear within the quartz ball can accurately tell the future. Continue reading Through a crystal clearly

Secrets that hide in the stars

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So often people ask, what are the qualities needed to become a successful fortune teller? A knowledge of Hora Shastra? Sheer Experience? Intuition? Being computer savvy? Or is it simply a God- gifted trait? Most fail to understand that even the best astrologer can go wrong often. Usually most come only 65 per cent close to the truth. Astrology, like all other arts and sciences, can be learnt by anyone with a basic level of understanding, who can  then become adept at guessing how the future might unfold. Some basic facts are listed below that may turn one into a real seer. Continue reading Secrets that hide in the stars

The wax that tells the future

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Predicting the patterns in melting or dripping candle wax is called ceromancy or candle wax reading. The science is believed to be more than 2,500 years old and supported by the theory of probability. Theoretically it is similar to the other methods of fortune telling using numbers, dice, Tarot, bone casting, bibliomancy, reading tea leaves or using runic stones. Continue reading The wax that tells the future

The Fascinating World of Architectural Public Relations

Real Estate PR : Credibility Branding Tactics
Do the Architects know that using some effective PR tactics they may earn an outstanding  fame, image and credibility ?

I was sitting at my huge Kumbh Mela Public Relations Office Camp after midnight of an icy cold January winter of 2010, the crowd was still coming to the Ganges city of Haridwar. It was a tent made up of a canvass cloth iALLAHABADncapable of stopping chilly winter air pouring through it and although the sand below my feet was covered by one layer of some grass & husk and another layer of a mattress yet oozing out cold radiation. Suddenly lifting up the thick entrance curtain of my camp a group of five people stepped inside my office, two of them having massive cameras hanging from their shoulders. “I am Miguel, from Spain. He is Dmitri, She Yelena both from Russia, this is Mark, Australia and he is Gustavo from the US.” One of them introduced the accompanying team.

They all sat and showed me their documents. Since none of them were having a J-Visa or any clearance from the PIB, Government of India, hence it was clear that they would not get any permission to stay at the Media Center accommodations. As soon as I made it clear, the group started leaving my room, expressing their feelings to unnecessarily disturbing me. Minutes after they left my tent, someone again lifted up the door entrance. It was one of them, Miguel from Spain. “Sorry to bother you again Sir, but may I see you little later in the morning? He asked. “Why not. Pleasure!” I replied. He noted down my mobile number and left again.

Next morning he called me and visited me again around 11 am. Seemed he bathed recently, with water droplets still around his forehead, “Hi, Miguel again, from Spain!” and burst into laughter, “Wow, I made a rhyming introduction.”

Architectural PR

Discovery TV Team Shooting me interacting media personsI was wondering why this man is hanging around, when I am not going to support because of him not carrying the authorization papers. But he was very clear. “Sir, you are a public relations person, I wish I could ask you a few questions about the PR because in our country hardly any professional attends anyone without charging him fees. I am just starting my career as an Architect but I have a lot of interest in the PR. So I wish to know, what do you think of a possibility of pursuing such a combination like PR and the Architecture?

If you don’t know much about the Indians then it would definitely surprise you that invariably most of our countrymen are highly sentimental. We value relations and try to reciprocate the love we get. Hence, I almost instantly decided to talk to that young man. But explaining about the role of PR in Architecture was not an easy topic. I myself never heard much about it. So I adopted a standard trick we often use delivering extempore & impromptu speeches. Step by step thinking and delivering our points. I am sharing my views on this great subject for the benefit of other such people who might be wondering if they could make a career in the Public Relations elsewhere.

Risks and Basics

Basically, Architect is a very costly and standard profession in which the experts combine various elements like Engineering, Arts and Aesthetics. They use their designing capabilities to evolve a great building. If you look at a great and unusually attractive building or structural marvel you may even call a lively and permanent advertisement. Isn’t it? You need not to spend much on hoardings, bill boards and media advertising to make propaganda about yourselves but is it sufficient? What if someone hasn’t seen your building? And how you are going to be benefited if people just see a building and pass by it? Will they stop and ask the neighbors, where is the house owner? I wish to ask him about this design and the architect.

I continued that developing new buildings, improving landscapes and re-designing community living may be of a huge interest, but until publicized properly, they never ever return you any favors, like in the case of a successful lawyer, who wins a sensational trial yet fail to get the mileage, until he or she don’t manage a media coverage of his success.

Operative Procedures

Architectural PRHandling the PR for architects is a sort of unexplored area. It’s an ocean of unfathomed opportunities. Just imagine how much money this field might be having, having you knowing already how much money today the world of infrastructure development has. On the other hand, it’s a bitter fact that the architects rarely get the credit they deserve for their outstanding contribution which fetch hundreds of crores of rupees. Have you have read any headlines that another great township designed by the great architect Mr or Ms XYZ is coming up with these specifications? Almost every new building gets some media attention as news and hence it should be used as an opportunity for the architect to attain specific recognition and positive profile. Yet, what happens? Everyone, even if they hardly contributed in the project, get the exposure except the architect, they get the newspaper mentions and and a strong share of their voice in the media. Considering this scenario, the public relations for the architect becomes more important.

I saw him clapping and having a glitter in his eyes. In between he was taking notes also. Noticing it I asked him to answer a simple question : tell me Miguel, how many PR and Publicity Opportunities, the Architect might create for themselves? Almost instantly he replied innocently, “Well, I don’t know so far.” Even I didn’t have the idea. I actually wanted to gain some more time to think about. Yes, these opportunities are many like: breaking news about an upcoming project that will change the landscape of the area forever.

The media people are always hungry for such items which no one has. Since all the projects that come up, already have the authorizations and clearances so there is no harm in publicizing them. The developer also gets happy when something positive comes in media. After such breaking news, the other media person may be approached exclusively that this project will affect their viewers in these many ways. They might be interested to know about the various stages of the development. Even the occasion of getting the approval of the project is a media opportunity. Starting the construction is also news.

Due to technological advances all the developers are taking some or the other specific measures to remain exclusive or to ensure quality, which may also be transformed into news again. When your site approaches completion and when it’s finally launched, you must ensure that you harvest your own share of publicity, reputation and image. Alternatively an architect may get other opportunities as well like obtaining a space in the sector specific publications and news media. He or she may send request letters with a brief resume to the print, broadcast and internet media houses, volunteering availability, if ever they require any expert on any project related discussion or quote.

On the other hand you may try approaching various other organizations, who recognize innovations and experts, provided you have introduced some unique feature such as earthquake resistance, lonely senior citizens’ protection, burglar alarms, protection for the toddlers & kids, energy and environmental efficiency. Like all other professions you must also exploit the potential social media platforms have.

Professional Precautions

You should never fail to participate in the community meetings organized by your area authorities, because such meetings easily get published in the media and they mention the names of the participating experts. It’s like hammering the society and blowing your own trumpet that you are there. Such PR gimmicks maintain you in demands and get you good flow of clients. The architects should also make use of their own websites to showcase their talents. You may express your views on various social issues on your Facebook and Twitter. Arch PR2

And why not write a blog about some of your projects? There are plenty of free blog sites. Remember your blog must add value, rather than merely being blowing your owntrumpet. It should provide the potential clients and fraternity some fresh and authoritative ideas, separating you from the ordinary practitioners. Do log-in something on a regular basis, which will significantly boost your own search engine rankings as well as demonstrating thought leadership in the field, acting as a powerful tool for real-time discussions and can be influential in building long-term relationships with customers.

No architect should forget that his routine behavior also gets him ample opportunities of publicity and public relations. Even if you reject some client due to fee related constraints or because of any other reason, you must give them some free advice on who they should approach, what they should do, how they may cut their expenses and lastly you may refer them to some of your colleagues who charge less fee. Please never ever mention that they are more competent or even equally competent, compared to you. Just say that these architects are also good and charge less. And please never forget to mention that you are not endorsing their ethics, style and other traits; still better if some of your assistant may handover a list of other fellow architects without endorsing anything. The architects must not forget that their staff and dependents also are their image, reputation & brand value careers. So apart from planning and delivering great projects, do find some quality time for them as well.