Category Archives: Credibility

इक्कीसवीं सदी की फोटोग्राफी में नए कैरियर

Photographer

क्या इस दौर में फोटोग्राफी में कैरियर संवर सकता है?  बेशक, अगर आप फोटोग्राफी के आशिक हैं और उसी से रोजी रोटी और इज्ज़त हासिल करना चाहते हैं तो कमर कस लीजिये I यह ज़माना जूनून की जीत का दौर है I आपमें जज्बा है तो आपको कोई पीछे धकेल ही नहीं पायेगा I

फोटोग्राफी  का बोलबाला

अब हर जगह फोटोग्राफी का बोलबाला है I उत्तर प्रदेश राज्य में भले ही कुल 8400 प्रोफेशनल फोटोग्राफर होंगे, यहाँ 18 करोड़ से ज्यादा लोगों के हाथों में  मोबाइल फोन हैंजिनमें से ज़्यादातर में 1.2 से 14 मेगापिक्सेल के स्टिल और वीडियो कैमरे हैं लोग हर मामले में सरकारी वेब साइटों तथा फेसबुक पेज पर फोटो पोस्ट कर रहे हैं अखबारों में पाठकों के खेंचे फोटो भी खूब छापे जा रहे  हैं शौकियाप्रेस और प्रोफेशनल फोटोग्राफी के बीच की दूरियां खत्म होतीं दिख रही हैं 

फर्क पैदा करना सीखिए

Image result for new careers in photography

जिस दौर में संपादक के पास हर स्रोत से लगातार हाई रिजोल्यूशन और न्यूज़ एंगिलवाले बेशुमार फोटो आ रहे हों और न्यूज़ मीडिया में प्रिंटिंग स्पेस की किल्लत हो, उस दौर में आपके लिए क्या कोई संभवना बची है? जी हाँ, बेशक है I याद रखिये कि फोटोग्राफी की शुरुआत बहुत हाई रिजोल्यूशन के लेंसों और महंगे कैमरों से नहीं हुई थी I महत्वपूर्ण ये नहीं है कि आप कैसा कैमरा इस्तेमाल करते हैं, सवाल यह है कि क्या आप किसी भी फोटो में भावनाएं कैप्चर कर पाते हैं?

फोटोग्राफी कला का निचोड़ 

खूब प्रैक्टिस कीजिये I संक्षेप में कहें तो फोटो में ख़ुशी, गम, आश्चर्य, रोमांस, मासूमियत, सौन्दर्य, डर,  भूख, बीमारी, तकलीफ, आघात, नफरत और सौन्दर्यबोध का असर पैदा किये बिना आपकी पहचान नहीं बन पायेगी I सो जब आपको लगे कि आप किसी भी फोटो को दूसरों से बेहतर और अलग अंदाज़ में खींच पाते हैं तथा सिचुएशन को अलग नज़रिए से पेश कर पाते हैं तो आगे बढिए, तरक्की आपका इंतज़ार कर रही है I हाँ, एक बात कहना तो भूल ही गया, अगर आप फोटो एडिटिंग सीख लें तो सोने पे सुहागा ! आप साधारण फोटो में भी निखार और अलग नज़रिए का असर पैदा कर सकेंगे I

फोटोग्राफी में कैरियर बेशुमार    Image result for new careers in photography

याद रखिये यह दौर आम आदमी के हाथों महंगे और रोजमर्रा इस्तेमाल में आनेवाले कैमरों का दौर भी है, सो पोर्ट्रेट फोटोग्राफी में वही टिकेगा, जिसके फोटो में कोई अलग और बेहतर दिखेगाI तकरीबन हर क्षेत्र में दक्ष फोटोग्राफरों की मांग 300 प्रतिशत बड़ी है I इसे ऐसे समझें कि शादियों में पहले एक फोटोग्राफर ही वीडियो और स्टिल फोटो करता था अब बाकायदा इवेंट फोटोग्राफरों की टीम को ऊंची फीस पर हायर किया जाता है I हर सरकारी विभाग की अपनी वेब साईट है और उनको भी हाई क्वालिटी फोटो चाहियें I लोग रोज़गार, शादी, सोशल मीडिया, उत्सवों और सैर सपाटे के वक्त भी भले ही अपने पास कैमरा रखें मगर उनको बेहतर नतीजे देनेवाले प्रोफेशनल्स की तलाश रहती ही है I  राजनेताओं, अफसरों, उद्योगपतियों, कम्पनियों, मशहूर चिकित्सकों, वकीलों, होटलों, बेंक्वेट हाल्स और अस्पतालों तक को अपने ब्रांड प्रमोशन तथा विज्ञापन के लिए फोटोग्राफर चाहियें I फेसबुक और सोशल मीडिया के दबदबे और आत्ममुग्धता के इस दौर में सबको अपना ‘फेस’ बढ़िया चाहिए I विश्वविद्यालयों में विज्ञान, कला, विधि, कला, अर्थशास्त्र, प्रबंधन और अभियांत्रिकी किस विभाग में प्रोजेक्ट करनेवाले छात्रों को किस साल फोटो की ज़रुरत नहीं होती? और तो और ट्रांसपोर्ट-पासपोर्ट कार्यालयों, रिजोर्ट, मंदिरों, मशहूरूर दरगाहों तथा टूरिज्म सेवाएँ देनेवालों  को भी सालभर फोटोग्राफरों की दरकार होती है I

उस्तादों से सीखिए 

याद रखियेगा I संसार का कोई भी अच्छा राजनेता, अफसर, वकील, डाक्टर, शायर, अध्यापक और यहाँ तक कि कलाकार भी बिना किसी उस्ताद की देखरेख में नियमित रियाज़ के कभी खुद उस क्षेत्र का मंजा हुआ विशेषज्ञ नहीं बन सकता I सो, आप भी साल दो साल किसी के जूनियर बनकर काम कीजिये I अनुभव लीजिये I जो भी कामयाबियां मिलें उनका रिकार्ड बनाईये I असरदार लोगों से रिश्ते बनाइये I उनका किफायती, मुफ्त या बेगार काम करके भी आपको दूरगामी फायदा ही होगा I याद रखियेगा, ऐसे लोगों से पैसे लें ना लें, आप प्रमाणपत्र ज़रूर लीजिएगा I उनके साथ अपने फोटो भी खींचने का मौक़ा ना भूलियेगा I Image result for new careers in photography

पोर्टफोलियो बनाईये

अगर आप की तैयारी पूरी हो जाए तो एक सादा और गरिमामय अल्बम खरीदिये I किसी बढ़िया फोटोग्राफर से अपना खुद का फोटोग्राफी करते एक पोर्ट्रेट खिंचवा कर उसके कवर पर लगाईये I भीतर अपने खींचे सबसे बेहतरीन फ़ोटोज़  और अख़बारों-पत्रिकाओं-प्रकाशनों-वेब साइटों तथा सोशल मीडिया में आये आपके खींचे चित्रों को इस तरह से लगाईये कि बाईं और फ़ोटोज़ हों और दायीं और कतरनें तथा आपके काम के प्रमाणपत्र I इसके बाद निकल पड़िए रोज़गार की तलाश में या फिर बैंक से क़र्ज़ लेकर अपना ही स्टुडियो खोलिए I स्टूडियो में रिसेप्शन एरिया को ऐसे सजाइये कि विशिष्ट लोगों के साथ आपके फोटो, खबरें और आपके खेंचे फोटो सुरुचिपूर्ण ढंग से लगे दिखें I

अगर आपको कोई मदद चाहिए तो कभी भी मुझसे संपर्क कीजिएगा I मेरा काम ही मीडिया के दोस्तों और छात्रों से रिश्ते निभाना हैI मेरा ईमेल है admin@ashokkumarsharma.com

राजनीति, कारोबार और सोशल मीडिया का दुरूपयोग

सोचिये संसार की कई कम्पनियों ने अपनी वेब साईट से फेसबुक ओर इन्स्टाग्राम पेज हटा दिए हैंI आखिर क्यों?
 
कैम्ब्रिज एनालिटिका क्या है?:: यह राजनीतिक जनसंपर्क का काम करेवाली एक कम्पनी है जो ब्रिटेन से काम करती है उनके कार्यालय वाशिंगटन और न्यूयॉर्क में भी हैंI अपनी वेब साईट पर खुद कैम्ब्रिज एनालिटिका ने बताया है कि वह राजनेताओं के रणनीतिक उपयोग के लिए लोगों के बारे में डाटा संग्रह करके मतदाताओं का मन बदलने तथा नेताओं को जिताने की योजनायें बनाने का काम करती है I यह कम्पनी सिर्फ फेसबुक से देता नहीं लेती बल्कि दुनिया भर की मार्केटिंग, रीयल एस्टेट, ट्रेवेल और पोर्नोग्राफी साइट्स से भी देता इकट्ठा करती हैI
 
डेटा माइनिंग :: इस तरह से इकट्ठा जानकारियाँ जिनका उपयोग किसी भी तरह से चुनाव, बाज़ार, मुनाफे, खरीदारी या जासूसी के लिए किया जा सके उसे डेटा माइनिंग, यानी जरूरी सूचनाएं खोदकर निकालना कहते हैं I
 
डेटा ब्रोकरेज :: आंकड़ों की दलाली या खरीद फरोख्त, इसी कड़ी का महत्वपूर्ण हिस्सा है I ये ‘डेटा प्रोस्टिट्यूशन’ या जानकारियों की वेश्यावृत्ति भी कहलाता हैI मतलब ये कि आपसे सम्बन्धित जानकारियों को बाज़ार में कोई भी जब चाहे जैसे चाहे खरीद सकता है और उनके साथ जो चाहे कर सकता हैI
कैम्ब्रिज एनालिटिका का गुनाह क्या है?:: मतदान जैसी निष्पक्ष प्रक्रिया को पूरी दुनिया में राजनेताओं की काली कमाई और डेटा प्रोस्टीट्यूशन की बदौलत प्रभावित करना I नतीजे हैं किसी एक पार्टी की निरंतर और अप्रत्याशित जीत और किसी पार्टी का मुकम्मल सफाया I व्यापारिक अनुबंध के रूप में आप सभी प्रत्येक सोशल मीडिया को आपसे जुडी सारी सूचनाओं, चित्रों, पोस्ट्स तथा अन्य कंटेंट का जब चाहे उन्योग करने की इजाजत देते हैंI उन सोशल साइटों से कैम्ब्रिज एनालिटिका जानकारियों को खरीद कर जहाँ चाहें उपयोग करती और ज़्यादा रुपया कमाती है I
 
गुनाह और अपराध का मुद्दा :: एक जगह कैम्ब्रिज एनालिटिका से चूक हुई है वह है सोशल मीडिया प्लेटफॉर्म्स से हम लोगों के प्रोफाइल की जानकारी की खुदाई करना या उसे बेचने का हक़ हासिल करनाI उसके पास इस काम का कोई अधिकार नहीं हैI प्रोफाइल्स की जानकारियों के आंकड़ों के विश्लेषण के आधार पर राजनीतिक पार्टियां वोटरों को प्रभावित करने की रणनीति बनाती हैंI जैसे अब मूर्तियाँ तोड़ने के प्रायोजित नाटक भी इसी तरह से कराये जा रहे हैं जैसे हिन्दू मुस्लिम मानसिकता को दूहने की कोशिशें I फेसबुक ने मार्क जुकरबर्ग की माफी के बाद इस मामले को अभेद्य तो बना दिया है मगर कब तक ये नहीं बताया जा सकता I
फेसबुक की गलती क्या?:: विश्वविख्यात अखबार Telegraph के अनुसार फेसबुक को दो साल पहले लगभग पांच करोड़ यूजर्स के संवेदनशील डेटा की चोरी की आशंका से अवगत कराया गया था I माना जाता है कि कुछ लोगों ने इस जानकारी की गंभीरता से मार्क जुकरबर्ग को अवगत नहीं कराया I  इसके बाद 2011 में यूरोपीय नियामक संगठनों ने चेताया कि सॉफ्टवेयर डवलपर्स  भी डेटा प्रोस्टीट्यूशन के काम में लगे हैं तो फेसबुक ने उपभोक्ताओं को सरसरी सूचना देने के कुछ बदलाव लागू किये I वर्ष 2013 में केम्ब्रिज यूनिवर्सिटी के प्रोफेसर अलेक्सांद्र कोगन ने कहा कि फेसबुक के निचले स्तर के अफसरों ने इस मामले पर चार साल तक काबू करने की कोशिश नहीं की I
हद तो यह हुई कि 2014 से फेसबुक लगातार नित नयी एप्प्स को यूजर्स के प्रोफाइल और जानकारियों के प्रयोग की इजाजत देती आयी है और दे रही हैI
ज़करबर्ग का माफीनामा :: फेसबुक के संस्थापक मार्क ज़करबर्ग  ने सार्वजनिक माफीनामे में कहा है (हिंदी रूपांतरण) “यह विश्वासघात था और मुझे खेद है कि हमने इस बारे में समय से कुछ ज्यादा नहीं कर पाएI” 
गलतियां और गलतियाँ ::  कैम्ब्रिज एनालिटिका ने आम इंसान की जानकारियों को दूहा और उनको मतदान की लोकतांत्रिक प्रक्रिया और मतदाताओं का मिजाज़ एवं मानसिकता बदलनेवाली राजनीतिक गतिविधियों (साजिशों) के लिए इस्तेमाल किया I यह सूचना इतनी लापरवाही से बांटीं जा रहीं थीं कि बाज़ार में इस करतूत की पोलपट्टी खुल गयी I संसार की प्रमुख पत्र-पत्रिकाओं को दिए गए एक पृष्ठ के विज्ञापन में फेसबुक ने इस मामले में माफी भी माँगी I 
निष्कर्ष :: पहले  फेसबुक ने एप्प्स को लोगों के आंकड़े कुरेदने, खोदने और उनसे नतीजे निकालने की छूट दी और फिर इसी जानकारी को उन  कम्पनियों द्वारा उपभोक्ताओं के खिलाफ इस्तेमाल होने या बेचे जाने पर कोई रोकथाम नहीं की I कैम्ब्रिज एनालिटिका ने  इन आंकड़ों और जानकारियों के आधार पर अमरीकी राष्ट्रपति के चुनाव को मनमर्जी दिशा में मोड़ने का काम कियाI  वैश्विक बाज़ार पर कब्जा करने में सोशल मीडिया के उपयोग पर अपनी किताब अपराइजिंग  में स्कॉट गिब्सन ने इस बारे में बेहद रोचक टिप्पणी की है ” उपभोक्ताओं को याद रखना चाहिए कि यदि वह किसी भी व्यापार की सुविधा का मुफ्त उपयोग कर रहे हैं, तो वह खुद भी उसी बाज़ार का बिकाऊ माल हैं!” 

 

The PR Cold Wars : Strategies and Mechanism

The political bosses in India, now altering and ‘selling’ the distorted images of their opponents, thanks to the PR Cold Wars. The unsuspecting voters don’t even realize this image engineering and the new warfare of the customized ideological battles

Definition: The PR Cold War is a state of conflict between two different interest groups that does not involve direct propaganda but it’s pursued primarily through indirect publicity measures and the dark propaganda. In this type of a Cold War instead of weapons, PR twists and altered content is used against the targeted party or people. You may call it Dark PR or PR Voodoo!

Scope: Once Rahul Gandhi alleged that an army of the publicists work day and night to target his image. And everybody laughed. Even the Congress didn’t took it as a PR challenge. Factually PR Cold War is a PR mission in which a political party targets its opponents, using all sorts of verbal and non verbal publicity resources. Many of the leaders have not even heard about it. A PR Cold War basically aims at tarnishing the image of competitor in a s subtle way without being noticed by others.

Mechanism: Everyone wants to get benefited from the relations, particularly the politics is developing, maintaining and using relationships only. The politicians keep trying non stop to build their credibility and the best thing, naturally their opponents want to do naturally is downsizing them. The whole exercise now becoming popular all over the world among the politicians. Due to various reasons the professionals don’t do it openly and they neither bill it this way. The PR industry uses many strategies such as maligning image (s), stripping personalities socially to make them unacceptable and creating a horrible image of the targeted person using all sorts of engineered content. that mask the truth and uncover the massive shit around.

Not Irreparable: The Dark PR is the best loved strategic PR tool. It hardly gives the targeted opponent any chances of gathering the courage to stand up early and admit, “Yes, this much fault is mine, and now I want to set things right. I promise you that haven’t disguised the truth in any manner.” Professionally the Dark PR fallout is not deadly, it may never ruin anyone’s image and reputation forever. Handled carefully the bounce back is better than ever.

Principles : Make opponents’ life miserable, in whatever manner. Like CIA’s Chief J. Edgar Hoover instructed his agents, ” If you don’t have much to do, just keep urinating on the enemy camp. At least it will smell foul from both the sides and make their life miserable.” This is the commonest principles the PR Cold War is based upon. Smart publicists keep ‘urinating’ on their opponents to make them appear smell foul socially without any logic. This is actually a process of destroying someone’s reputation and identity to the extent it is irreparable. It’s paying attention on harming your opponents’ image instead of maintaining your clients’ positive reputation.

A PR Cold War is a war without any reason. It’s full of professional smear strategies, political espionage, propaganda and information mining because the data is invariably crucial for every PR Cold War Mission.

Reputation Bleeding: The PR Cold War is virtually like any surprise terrorist attack but it never is a suicidal mission, to save the professionals operating it. Its full scale good PR with bad intentions. It’s not like stabbing someone. It’s not like bombing or shooting someone. It’s just giving someone a sharp and minor blade cut and left him bleeding. By the time he tries to recover, give another cut. So, it’s death by reputation bleeding. The PR Cold Wars require a lot of research. This method initially evaluates the PR Security of the target and evolve a set up. It also assess the possible PR threats, vulnerabilities and attack strategies.

Example: Just think. Is it merely by chance that all the Chief Ministers in India who could emerge as third front leaders are being constantly & systematically targeted socially, publicly and personally. On the other hand the ruling party admitting and accepting the controversial leaders without giving a reason, why its ignoring their earlier outbursts and mistakes, they were enjoying & exploiting? The political parties are huge ideological groups but they also have many irresponsible members and officeholders, that serve as the fuel for the disinformation operations. Any mistake they commit is engineered and blown intelligently to bombard the targeted political party.

Strategies: The PR Cold Wars are of several types. Being the indirect types they usually depends on the enemies, mistakes and circumstances that may fuel the disinformation team. Like the Judo, the PR Cold Wars also use the power of the enemy to harm him. Since recently the Telangana Chief Minister KCR has started the discussion on the third front hence he is the primary target these days. I will brief you about the types of PR Cold Wars just by giving the examples of attacks KCR suffered these days.

(i) Tunnel Attack: The tunnel attacks are unilateral attacks in which the propaganda bases on a real fact and distorts it suitably. The defender doesn’t have any chance to say anything first hand, if the PR team is not very proactive. Recently the Telangana Chief Minister KCR just missed a step and fell to the ground while coming out of his chopper. Someone promptly recorded it and posted on the web and instantly it becomes a viral video getting millions of hits and thousands of shares. If you see this video you will realise that after KCR missed a step, he almost instantly bounced up again. If he was not fully in senses, it could haven’t been near possible. In other smaer campaigns the targets are also shown smoking cigarette, dancing in a party, smiling for a selfie with a fan, who actually a planted person with suspected background, handshaking with college girls or wives of some officers and even getting a massage. Some huge bungalow is shown and declared its build using only black money. Such images help create their bad brand image and spoil their reputation.

(ii) PR Landmine: This strategy basically uses such vulnerable circumstances that can easily be mastered the other way. Like when Pakistan’s First Lady Begum Sehba Musharraf with her husband General Parvez Musharraf met at the state dinner in the President house at New Delhi, the ISI deliberately used a particular photograph to malign Indian Prime Minister, after the Agra Summit failed without any outcome. The photograph in question showed PM Bajpai looking at Mrs Sehba in an unusual way while Sehba seems disinterested and not even looking at the unmarried Prime Minister. This matter didn’t flare up as expected because un that photo Mrs Muhrraf seen extending her hand, unusual and unexpected courtesy, while Mr Bajpai not. The looks in his eyes were equated with this gesture. So, this landmine could not blast.

(iii) Content Disinformation : This is the most easy and a favorite Propaganda Method in which the target is either video recorded or photographed very clearly while doing something. Later this content is mastered or doctored to suit the intention. The best example is the way Rahul Gandhi is made a joke using the same trick.

This method is supposed to be very versatile and extremely powerful. The PR machinery usually exploit even scripted opportunities like this one, in which an unsuspected target is harmed beyond easy repair. See video.

The target sometimes recorded using TV or any other media stream and the content is doctored later. A huge team analyzing the procured, edited and doctored content frame by frame. After a day or two this content is edited, filled and touched up with effects and released on unsuspected yet popular handles with purchased following of millions of people all over the world. See this video showing Telangana Chief Minister KCR actually speaking in the assembly and the video showing him fully drunk, by just using slow motion technique, creating a doubt that they spoke in a drunk state.

This content went viral in no time but eventually failed to confuse the Telangana people who have seen KCR speaking in his typical lightening style.  See his original style here.

The PR Trojans? : Borrowed from the story of the wooden horse used to trick the defenders of Troy into sneaking soldiers into their city. The PR Trojan Horse is a PR Mercenary that hides inside the enemy system easily.

In the political PR the most easy PR Trojans are the near retirement officers, the money shark media person and the clerks of the various Secretariats. The needy security personals also serve the same purpose to leak sensitive inputs. There are a wide variety of PR Trojan mercenaries and that’s a complicated discussion. The Trojans are divided into various sub categories and they perform an array of complicated tasks. Sometimes a lower set of Trojans also used to infiltrate, steal the secret data and hire similar Trojans unsuspectingly. For the first time in the history of this country such operations are being carried out on a large scale and practically all the big political parties have multiple sets of Trojans

Yes we are experiencing a state of full fledged PR Cold War in India. KCR is the first casualty and before 2019 many more such timed explosions are ticking. The KCR is one of the apex chief ministers who are trying to evolve a third front before 2019. The other leaders under attack are Niteesh Kumar, Arvind Kejriwal, Naveen Patnaik and Akhilesh Yadav.

Conclusion: The PR Cold War has to be swift and fast. It’s more successful if it works before getting noticed. One example of such a failed attack is the full page advertisement released in all the major newspapers by the ruling political party. The theme was a tree (India) with many branches, with an Owl (representing the Chief Ministers of different states of India)sitting on each branch with this line “Har Shakh Par Ullu Baitha Hai, Anjame Gulistaan Kya Hoga?” Reflecting that most of the chief ministers of that political party are Owls -ruining their respective state. This so harsh usage of phrase caught the attention of every opponent party. And that advertisement boomeranged. Soon another advertisement appeared in every big news paper and channel showing, a tree (India) with many branches, with ONLY one Owl sitting in the middle of the tree (representing the Prime Minister of India), with the following slogan: “Bas Ek Hee Ullu Kaafi Hai Barbad Gulistan Karne Ko.” This counter PR attack nullified the initial immense impact of that campaign much before it could progress ahead..

The present PR Cold War is aimed only at propagating ideologically doctored content to the targeted audiences. Its mechanism is still the most unexplored and rarely studied area of public relations. Its scope is massive, not well understood and far reaching. The opposition is also desperately trying to propagate some twisted facts but has failed to gather any ground despite a few thousand likes. See this video,

No doubts such contents are well produced and interesting but they may serve only as entertainment without transforming anything on ground. There are various important PR lessons that can be learned just by looking at how public relations influenced opinion can affect the mood of the targeted public.This is not a coincidence. India is experiencing it’s existence’s first full fledged PR Cold War. The targets unprepared while their reputation being slaughtered ruthlessly.

Reversing Career Destinies

Hiroshima-Nagasaki were destroyed by atomic bombs yet Japan recovered. The Congress party was practically rooted out of Indian Politics yet it bounced back. Donald Trump was declared the most unlikely and hated candidate yet he became the U.S. President. What makes such successes happen? Is it the destiny or doing what you can? Can we reverse the career disasters we experienced or apparently heading towards?

Karmic Theory of Destiny: Apart from authoring a variety of nonfiction bestsellers, I have also authored many astrology and fortune telling books as well. So, I am pretty aware of this fact that there is no such thing as inevitable destiny. Have you noticed several astrologers and numerologists often suggest their clients to wear gem stones, perform certain rites and even suggest to alter the names of the people, products and places. Why? To alter, affect or avert destined disasters? It means, the destined outcome can be altered, tailored or changed all together.

According to the Karmic Theory of Destiny our future depends on what we did in our past lives and what we do in this life.

In this equation the Prarabdha is your past life karma and the karma is what you do or try to do in this life. Cancelling the past life and this life expressions, we get only Karma, that means our destiny depends only on what we think, try to do and eventually do in our life time. Some ancient discourses argue that since Prarabdha can not be changed hence there is no meaning of what we do because ultimately we get rewards and punishments as per our past life karma.

Ancient Hindu scripture, The Bhagavad Gita (bhagavad-gītā), often referred to as simply the Gita, is basically the only religious work that teaches a lot about how not to be afraid in life. The Gita is available in all the languages throughout the world. Basically it is a part of the Hindu epic Mahabharata (chapters 23–40 of the 6th book). The Gita is 700 Sanskrit verses, in the form of dialogue between Lord Krishna and his friend Arjuna.

Perform & Outperform : Every careerist must get inspiration from the Gita because the Lord Krishna tells, ” It’s not those who lack energy or refrain from action but only thosewho keep working without expecting any reward, achieve greater and better goals in life. Nothing can harm such people. Not even the destiny.” It is obvious from this teaching that the God Almighty only favors constantly working people. Further Lord Krishna elaborates, ” Do everything you have to do, but not with greed, not with ego, not with lust, not with envy but with love, compassion and devotion to what you see as the purpose of your life. And you will find that your failures will become your strengths and make you invincible.” Here it’s taught that one who improves his working by learning from the failures, eventually attains better victories and never fails again.

The Power of Karma: Lord Krishna explains how Karma yoga, i.e. performance of prescribed duties, but without attachment to results, is the appropriate course of action. In the next chapter he reveals that the knowledge has no Religion. He elaborates further that the one and only God favors those, who keep performing their duties and their is nothing better than doing your duties only. Anybody may improve ones life by doing what is best to do in given circumstances without finding an excuse to forgo action, because doing what you may do is superior, because it may even alter your destiny. The Gita may inspire any struggling job seeker. It teaches us that the virtue of our actions is incredibly faster and it really works three times faster. The Karma or doing your best is very important because the God really protects his children who have faith in him and has surrendered to him. This surrender is not at all doing nothing but in fact it’s doing what best you may contribute towards your life struggle. Lastly the Gita says, ” When you keep performing your duties sincerity and forget what might be the outcome of your good actions, then the almighty takes command and gives you the best.”

So, if you think your career is drowning and you don’t see any help around, instead of cursing the bad luck you must try harder and in a better manner to get help. Your such endeavors will keep you not only alive but also help you reversing your career destiny.

Reversing Career Disasters : Like Dietetics and the Cancers, I think the Career Disasters are also of several types.

The Zero Stage: The zero stage of a career disaster is being jobless. You have the desire and some qualification also but no career. You waiting a lot. Tried a lot. Applied a lot. Yet no job.

The Impending Doom : The first stage career disaster is that you have a job but things are rapidly becoming out of hand at the works place and either you feel like quitting it or being kicked out soon.

The Career Rot : This is a more serious thing. You feel ignored and sidelined at the work place and feel like being forced to either quit or suffer more humiliation. This will require better efforts and re-engineering your career options.

The Expired Career : You served your tenure and now leading a retired life. Still want to do a lot but no options coming your way. Your career is seemingly dead, despite your capabilities, experience and potential.

For all the situations mentioned above, there are some established strategies to re engineer career disasters.

Strategies of Reversing Career Disasters :

Reversing Career Disasters is actually learning the steps to achieving your career priorities in a given situation. You must clearly know that which stage of career disaster you are suffering? After this assessment try to apply the success principles to the given situation.

Find Yourself : The first remedy is to decide what you want to do? Remember, its NOT what you want to become, what you should be, what salary you should get and what your employer should do for you. It’s just what you want to do? What is your specialization? What best you may do? What you may do easily? What purpose you have in life? If you value freedom, purpose or power or than doing anything, then you should first correct your thinking. Nobody will give you any job to help you realize your fantasies. Better write down who you want to become and follow that exercise up with the skills you’ll need to learn in order to be that person. You will easily be something in sometime when you start (remember Karma here) being it. Its not easy but finding your past mistakes and without getting frustrated just eliminate those faults without ever repeating them. This small change will eventually accelerate your career progress. Throughout life keep this improvement system working- Trying, Failing, Re-Organizing, Removing Faults, and Repeating what you learned!

Big Failures lead to Big SuccessThroughout the history of mankind and the civilizations we find a lot of hugely successful people in life who failed multiple times but became successful because they never gave up. They faced the problems without fear and ultimately they won.

Like I already referred the Gita above, the Life is only hard work & patience. The greatest scientist of all times Albert Einstein failed 104 times, before he was noticed. The world famous Walt Disney failed 302 times before pioneering his legendary cartoon characters and the Disneyland. The Harry Potter series author JK Rowling failed 12 times but never gave up. She finally decided to focus on writing and became a multi-billionaire authoring legend. Facebook founder Mark Elliot Zuckerberg was initially an average American computer programmer and Internet entrepreneur and failed 11 times before establishing his globally social networking website.

Similarly India’s corporate giant, Dhiru Bhai Ambani was also an ordinary man and worked on daily wages earlier as a teenager. When he started his first cotton trading business, he was hardly able to dream of a bigger plan. Despite suffering several conspiracies, he never ever gave up and established on of the all time biggest business empire in India. His sons also duplicated his success and made his the Reliance Group of companies into a business dinosaur. Likewise the father of Indian industrial revolution JRD Tata, Steel King Lakshmi Mittal, Kumar Mangalam Birla, an incredibly successful Chairman of Aditya Birla Group, Sunil Bharti Mittal, the world famous Indian telecom mogul, Ronnie Screwvala the founder chairman of UTV Group, Dr Ashok Chauhan the founder Chairman of AMITY Group of Universities and institutions and Gautam Adani, the Chairman of Adani Group, all of these turned rags into riches. In every field we find that those who made a mark in life, did actually failed many a times before getting any big success.  

So whenever you see a red signal and start seeing danger ahead, immediately pay attention and gather all your guts and gears, try to control the situation the best way. Don’t shy taking help from others. Stay calm. Get focused and try to find a solution. If you screwed up, don’t make excuses, instead just sincerely apologize for any misstep, miscommunication or oversight on your part. Don’t let a small mistake linger and turn into a bigger one. If you know you did something wrong, deal with it right away. In any moment of decision, the best thing you can do is the right thing, the next thing is the wrong thing, and the worst thing you can do is nothing.

Plan Your Moves: If you want to succeed then you must first of all you must know what job skills are in demand and paying. If you don’t have them, manage your free time and acquire some of the in-demand skills taking part time courses. Never get disheartened by finding that you don’t possess eve 50% of the required skills. Jut make a mental note, what is easy to learn and how? Find an online course, book, or inquire at your nearest college to attain more education, skill or expertise.

The freshers should do research and find out what exactly they are able to do without any experience? They should read a lot online and try to ask help from their working seniors. Remember such networking invariably helps in education, career and job hunting. When I was studying in University, I made it my routine to everyday visit the library, canteen and staff room to meet and greet my colleagues, seniors and teachers. It helped me a lot. Without asking for help I got all sorts of assistance.

The truth is, we all face difficult situations at work but not everyone knows how to handle them. Often people let mistakes and crises cripple — even paralyze — them, but bouncing back from roadblocks in your career is not as daunting as you might think. I really believe that every crisis is an opportunity; most errors are reversible, so it’s important to remember that how you try to bounce back out of career disasters. In any moment of decision, the best thing you can do is the right thing, the next thing is the wrong thing, and the worst thing you can do is nothing. So, keep doing right things it will never fail you. Never ever over analyze an error, reliving the mistake over and over. It’s important to step back and take a overview of the situation and its long-term effects. After evaluating the scenario, consult some good professional and take a stand.

Never forget everyone loves to hear comeback, survival and revival stories. Be one. Nearly every successful person has failed at something before making it big. What you learn from failure helps you identify new ways of doing things and allows you to grow and become a better manager and leader.

Futher readings

  1. https://www.managementtoday.co.uk/recover-career-disaster/your-career/article/1425272
  2. http://blog.aftercollege.com/3-ways-to-reverse-your-summer-internship-disaster/
  1. http://www.wisebread.com/11-famous-failures-that-led-to-success-and-the-lessons-they-teach

Banking Affairs and Developing Corporate Leaderships

No bank may survive without Corporate Support. The growing market oriented economy, digitization, globalization, liberalization, privatization, 24X7 efficiency and glocal model is rapidly transforming Corporate Governance in the banking system. In the banking sector the most followed Corporate Governance Structure has already collapsed everywhere but India is still following the obsolete style that has no in build capacity to develop the Corporate Leaders. As a results many banks facing the ultimate survival threat: a total collapse..

The Banking is not at all only monetary affairs. Fundamentally it’s dealing with the specific publics who trust a bank for safekeeping their financial assets and getting them back wherever and whenever they need. No doubt the banks play a very important role in the economic life of a country. If we wish to strengthen our economy, we will have to manage our banks very efficiently. Thus the soundness of any banking system depends on the corporate participants who are supposed to be accountable for the various performances. Hence the Corporate Governance of the banks cannot be ignored.

Since the Corporate Governance is an internal mechanism in the banks, it’s held absolutely responsible for building the image, reputation, confidence and long term relationships with the customers and all sorts of stakeholders apart from the normal banking operations. As a Public Relations Management Professional I feel that the baking system should also upgrade its Corporate Governance by developing the corporate leadership within the system in such a manner that may transform the entire work culture to suit the rapidly changing banking style of the society. Currently 83% of the banking staff is unaware of the ongoing and the future corporate challenges that may adversely hit most of the banks if they fail to upgrade.

Unfortunately most of our banks operate in such a traditional and obsolete manner that is of no use to the clients. What they consider important in the Corporate Governance is only related to their Boards, their Committees, the concerning Boards and Official Meetings, their legal disclosure and transparency, etc.

Despite 24X7 available online transactions, funds transfers, ATM operations and global existence hardly any bank have developed a system to regularly help, trouble shoot, assist, monitor or organize interaction with the clients. The banking staff also suffer this mismanagement as clients.

The baking system understands only the company laws and the corporate handbooks in this matter. They follow only what is mandated. They don’t try to reform unless there is some written instruction, although no banking law force them NOT to develop the Corporate Leaderships as an internal practice.

No bank may survive without Corporate Support. The growing market oriented economy, digitization, globalization, liberalization, privatization, 24X7 efficiency and glocal model is rapidly transforming Corporate Governance in the banking system. In the banking sector the most followed Corporate Governance Structure has already collapsed everywhere but India is still following the obsolete style that has no in build capacity to develop the Corporate Leaders. As a results many banks facing the ultimate survival threat: a total collapse..

It’s an established fact that no bank may survive without good Corporate Governance at all. Without functional transparency, client oriented operations, collective sensibility and accountability towards every stakeholder, no bank may attain the market confidence. And without this confidence no bank would ever grow.

The Corporate Governance not only include the structures, processes, cultures and systems that engender the successful operation of organizations but the public relations as well. The bankers must understand that the banking systems are not just their staff, rule books, passbooks, check books, ATM, offices, promotions, advertisements and the hi-fi location & appearance of the building. It’s much more than this. It’s the way banking staff behaves, superiors behave and connect to all sorts of the big and small clients.

It’s practically impossible to make a bank more successful by just changing its structure. Beyond doubt a poor corporate leadership may eventually lead to bank failure. It may result into disastrous & irreparable consequences impacting the deposits and reputation. It may cause credibility collapse and remarkable loss of clients’ confidence. No bank can reemerge from such disaster.

Control : We may easily develop a better corporate leadership by adopting region specific corporate and public relations strategies and setting clear cut time bound objectives for every member of the team. Such arrangements should be incentive based and communicated throughout the banking organization so that every contributing member know the responsibilities and the rewards. Every member should know their role in this exercise and the supervising officers must know and cross check, how a particular team is performing or lagging behind others.

Every bank has specific ethical values, objectives, strategy and control environment. The management should clearly understand, what is required from the which team. Such efforts should not only be focused to achieve and maintain the public and corporate confidence in the banking system, but also within the fabric of the bank. Any bank may not sail long with a poor corporate leadership, which could inevitably trigger a major bank run or liquidity crisis.

Without proper training, timely updates, rewards and incentives to the best performers, the structuring a strategic plan to attain the desired goals within a time frame is impossible. Without clearly designated, briefed and rehearsed roles and powers of the participating members, no bank may keep standing as a winner.

Therefore, the foremost requirement of developing a good corporate leadership hierarchy for the banks, is the clear identification of powers, roles, responsibilities and accountability of everyone. These roles and responsibilities should be invariably well documented. Every participant member of the bank should be encouraged to take independent judgment.

Building Mega Credibility, The Supersonic Way

th28-city-pandi_28_2130540g

Recently I read an article that highlighted the importance of the appearance of the sales staff in strengthening the mega-credibility of a product or a company. I have a very different view about this. Its NOT at all that your sales persons’ personal credibility is the key to attain and maintain mega-credibility but some other elements, factors, practices and strategies do play a great part in it.  Remember that each day the global markets witness almost 250, 000 products and brands launched and 90% of them vanishing without a trace. It’s the credibility that destroy the biggest names in a fraction of seconds. Yet, several prominent names still command the mammoth credibility, which is coined as mega credibility.   The big question today is this How to Build A Mega Credibility?

Brick by Brick : Everyone knows that the word “credibility” is originated from a Latin word “credo,” that means “my faith”. If we consider it as solid as a brick, then the mega credibility of the organization must be the sum total of all such brick solid credibility systematically aligned together. No less then that. Several small yet significant measures may build up any credibility by just adding different values to it.

Towards Mega Credibility : The factors that determine the magnitude and size of your credibility are several but I am mentioning only a few of them.

  1. Character : Its not only the character of your staff but also the DNA of your company policies towards various customer, after sales, brand loyalty and quality related issues that work like the foundation of your mega-credibility. Even before anyone starts using your product or services they try to investigate or know more about your organization or credibility. If more people consider you a responsible person then your success is almost assured.
  2. Quality : If your quality is ultimate and yet your pricing very modest then it would definitely better the brand credibility. Similarly if the behavior of your sales, after sales, services, marketing and supply teams is also a class in itself, then no one is going to stop you from attaining a mega credibility.   Although the overall quality of the company is very important, but its also crucial to maintain the mark.
  3. Communication :Every organization or individual willing to attain a mega-credibility, should first learn how to propagate the positive feedback and achievements in market. One must be extremely careful while highlighting any material that may affect its credibility. A slight slip or a little sub standard stuff shall invariably better your competitors only.
  4. Elevation_1
    Omaxe the Palace Lucknow

    Interaction : Remember that its not communication or customer care. It doesn’t have any relations with that. Its the modus operandi how your organization or you interact with your clients, work force, suppliers, vendors and the publics. If they have 24X7 access to the concerning authorized people then only it will transform your credibility in the right direction.

  5. Transparency: If your publics are not able to see how do you do, then they will never accept you as open and honest. Any unwanted secrecy about what is well known about the process and procedures adapted by your competitors will harm you beyond repairs. Your credibility would suffer serious credibility smashing missiles. The best way to deal with such disasters is a timely self-disclosure propaganda.Credibility Package: No organization should ever try to grease or hurt, please or annoy or oppose & favor any sorts of non professional & irrelevant ideologies. Your company logo, stationary and advertising endeavors should never overlook these issues. Your work force should get such an uniform that suits every caste & creed. Such measures tell a lot about you or your organization.
    Place Monge Line 8 Metro Station
    Place Monge Line 8 Metro Station

    Conclusion : Every organization or individual interested in attaining mega credibility status should exhibit pure professionalism & absolute control over personal emotions. Your products should not use any such languages or packaging as well. Try to stick to your organizational or personal goals only. Stay out of controversies. Always. If ever you or your company fall into it, reemerge ASAP. Those who are interested in mega credibility should respect the deadlines and keep delivering high-quality work without causing delays in the delivery.

    Solutions : Every organization serves some type of the specific publics and its very easy to transform the available expertise in any setup into an aura of credibility ambassadors. I may help the interested organizations in this matter, if they may spare two days time.

    (The author doesn’t own the illustrations used here)